What is Break-Even Analysis?
The Break-Even Point (BEP) is the magic number where your total revenue equals your total costs (fixed + variable). At this point, there is no profit and no loss.
Why It Matters
Knowing your BEP is crucial for pricing your products and setting sales goals. It answers the question: "How many units do I need to sell just to cover my rent and materials?"
Fixed vs. Variable Costs
- Rent / Lease
- Salaries
- Insurance
- Software Subscriptions
- Raw Materials
- Shipping per unit
- Commission
- Credit Card Fees
Contribution Margin
The difference between the Price per Unit and the Variable Cost per Unit is called the Contribution Margin. This is the amount of money each sale contributes towards paying off your fixed costs.