Gross Margin vs. Markup
These two terms are often confused but mean very different things for your bottom line.
The Formuls
- Margin: (Price - Cost) / Price. It's profit as a slice of the selling price.
- Markup: (Price - Cost) / Cost. It's profit as a percentage added above the cost.
Why It Matters
A 50% markup is NOT a 50% margin. If you buy for $100 and sell for $150, you have a 50% markup but only a 33.3% margin.