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ROAS Calculator

Are your ads actually making money? Find out now.

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$

Break-Even (Optional)

%
How It Works: Measures the effectiveness of advertising by comparing revenue to ad spend.

Key Inputs:
  • Total Ad Spend: Amount spent on the campaign.
  • Revenue: Total sales generated from the ads.
  • Margin (%): Profit margin for break-even analysis.


Formula: ROAS = Total Revenue / Total Ad Spend.
ROAS Multiplier
4.0x
Return on Spend
Net Profit (Est)
$1,000
Based on margin
ROAS %
400%

Maximizing ROAS

Return on Ad Spend (ROAS) is the ultimate metric for digital marketers. Unlike ROI, which considers all costs, ROAS focuses purely on the effectiveness of your advertising budget.

What's a Good ROAS?

A "good" ROAS depends on your profit margins.
4.0x (400%) is a common industry benchmark—for every $1 you spend, you get $4 back in revenue. If your margins are thin, you might need a ROAS of 6x or 8x to be profitable.

Break-Even ROAS

To calculate your Break-Even ROAS, simply divide 1 by your profit margin percentage.
Example: If your margin is 50% (0.50), your Break-Even ROAS is 1 / 0.50 = 2.0x. Anything above 2.0x is profit.